Lithium Social Media - Marketing

Cultivate authentic relationships with customers on their terms
Lithium's social platform helps brands connect with customers, create exceptional experiences for them and measure success.

Confidently plan and publish better content at scale

Lithium helps team plan better together through shared omnichannel calendars--where social posts coexist with emails, events and more--and campaign briefs. Plus, coordinate who's doing what across tactics with task management.  

Make smarter, data-driven decisions

The right data has the power to troubleshoot tactics, adjust strategies and show business value. Lithium offers the right metrics to prove ROI, like engagement and sentiment conversion, along with the ability to visualize that data.

Cultivate authentic relationships with customers on their terms
Lithium's social platform helps brands connect with customers, create exceptional experiences for them and measure success.

Confidently plan and publish better content at scale

Lithium helps team plan better together through shared omnichannel calendars--where social posts coexist with emails, events and more--and campaign briefs. Plus, coordinate who's doing what across tactics with task management.  

Support high volumes of customer conversations

Lithium powers the most high-volume social brands through advanced customer care capabilities, like inbound message filtering, routing, tagging and 6-level prioritization.

Lithium has been named a leader in The Forrester Wave™: Social Media Management Solutions, Q2 2017 report
"Lithium Technologies offers a response-driven SMMS reminiscent of its heritage. Lithium’s year-old SMMS is reflective of the vendor’s community- and customer-support roots, as demonstrated by its strong response management and suggested response capabilities.” 

Increased engagement while reducing content GTM time by
55%

Lithium helps you

Publish content that resonates with your audience for higher impact
Be smarter: leverage top-performing content and trending topics

Automatically publish content at the right time, and be inspired by top-performing content across the web—curated just for you. Learn more about Klout Data

Be more efficient: schedule content at optimal times for higher engagement

Talk to more customers each day by automating time-consuming tasks. Plus, streamline complexity with an intuitive software design that you actually want to use every day. Learn more about Social Publishing

Be successful: Gain deeper audience insights

Measure more of the business metrics you need, like sentiment conversion, and sharpen tactics with richer data, like influencer status. Learn more about Lithium Social Analytics

“Lithium Social Media Management provides the kind of scale we need now, and well into the future. ”

— Brian Oblinger, VP Community & Support

Key Features

• Omnichannel campaign calendar
  Manage integrated campaigns with an omnichannel calendar of events, campaigns, social posts, digital tactics, emails and community posts.
• Scheduling
  Take the guesswork out of publishing. Lithium can automatically select the best time to publish based on the social network, your brand’s past engagement history, audience behavior and other factors specifically for your brand.
• Content discovery
  Surface trending content as inspiration around a topic. Lithium crawls and categorizes every link posted on social and bubbles up the best-performing topically relevant content for you—including user generated content.
• Holistic customer profile
  Respond with more context by using the most holistic customer profile containing information across social networks, interests, Klout influence score, tags, CRM systems and internal notes across departments.
• Smart routing
  Filter inbound conversations, route to the most appropriate agent and designate priority within a single column to keep agents laser focused on the work relevant to them.
• Real-time analytics
  Prove successes to stakeholders with a real-time dashboard of curated metrics and visualizations. They are at your fingertips and constantly refreshed to anyone in your company.

Platform details

Social media marketing takes teamwork
Lithium Social Media Management is a combination of two powerful features. Explore them individually below.

Social Publishing
Drive higher engagement and manage your social strategy holistically from one tool. Publish curated content with recommendations driven by Klout Data.

Social Response
Respond to conversations on social networks in seconds and drive customers to your website, where they can find answers and buy online.